Press Office Management Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether crisis communication and spokesperson training are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with media relations, communication auditing and campaign planning in their own organisation.
What delegates leave able to do
- Bring media relations into line with current good practice, measured against stakeholder mapping methodology
- Explain communication auditing to someone who does not do the work
- Improve campaign planning within their own organisation
- Put issues management on a footing they can defend to a reviewer
What the course covers
- Crisis communication
- Spokesperson training
- Media relations
- Communication auditing
- Campaign planning
- Issues management
- Press release writing
Who should attend
- marketing managers
- spokespeople and media contacts
- executives who face media
- corporate affairs managers
- internal communication specialists
