Digital Transformation in Public Affairs
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through speech writing and internal communication as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with reputation measurement, social media strategy and interview technique in their own organisation.
What delegates leave able to do
- Improve reputation measurement within their own organisation, measured against stakeholder mapping methodology
- Put social media strategy on a footing they can defend to a reviewer
- Spot where interview technique is failing before it becomes a finding
- Explain brand positioning to someone who does not do the work
What the course covers
- Speech writing
- Internal communication
- Reputation measurement
- Social media strategy
- Interview technique
- Brand positioning
- Communication auditing
Who should attend
- marketing managers
- corporate affairs managers
- public relations practitioners
- spokespeople and media contacts
