Internal Communication for Small and Medium Enterprises
3 days|Delivered on request
Internal Communication for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including interview technique, stakeholder mapping and the compliance obligations that come with it. The sector framing is necessary because internal communication failures surface later as engagement and retention problems, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with crisis communication, investor communication and media relations in their own organisation.
What delegates leave able to do
- Spot where crisis communication is failing before it becomes a finding, measured against recognised crisis communication protocols
- Bring investor communication into line with current good practice
- Put media relations on a footing they can defend to a reviewer
- Improve reputation measurement within their own organisation
What the course covers
- Interview technique
- Stakeholder mapping
- Crisis communication
- Investor communication
- Media relations
- Reputation measurement
- Speech writing
Who should attend
- communications managers
- corporate affairs managers
- spokespeople and media contacts
- public relations practitioners
