Stakeholder Engagement Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether social media strategy and reputation measurement are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with community engagement, speech writing and crisis communication in their own organisation.
What delegates leave able to do
- Spot where community engagement is failing before it becomes a finding, measured against established corporate communication practice
- Explain speech writing to someone who does not do the work
- Take ownership of crisis communication rather than escalating it
- Improve media relations within their own organisation
What the course covers
- Social media strategy
- Reputation measurement
- Community engagement
- Speech writing
- Crisis communication
- Media relations
- Stakeholder mapping
Who should attend
- spokespeople and media contacts
- executives who face media
- marketing managers
- public relations practitioners
- internal communication specialists
