Advanced Speech Writing
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into speech writing, crisis communication and the judgement calls that sit outside established corporate communication practice. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with spokesperson training, investor communication and press release writing in their own organisation.
What delegates leave able to do
- Bring spokesperson training into line with current good practice, measured against established corporate communication practice
- Improve investor communication within their own organisation
- Take ownership of press release writing rather than escalating it
- Explain internal communication to someone who does not do the work
What the course covers
- Speech writing
- Crisis communication
- Spokesperson training
- Investor communication
- Press release writing
- Internal communication
- Communication auditing
Who should attend
- public relations practitioners
- communications managers
- stakeholder relations officers
- marketing managers
- spokespeople and media contacts
