Artificial Intelligence in Internal Communication
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through message development and spokesperson training as they stand today and where they are heading. The shift is worth understanding because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with communication auditing, campaign planning and press release writing in their own organisation.
What delegates leave able to do
- Spot where communication auditing is failing before it becomes a finding, measured against recognised crisis communication protocols
- Take ownership of campaign planning rather than escalating it
- Make a decision about press release writing without waiting for a specialist
- Bring crisis communication into line with current good practice
What the course covers
- Message development
- Spokesperson training
- Communication auditing
- Campaign planning
- Press release writing
- Crisis communication
- Investor communication
Who should attend
- stakeholder relations officers
- executives who face media
- internal communication specialists
- spokespeople and media contacts
