Speech Writing Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into investor communication, internal communication and the judgement calls that sit outside recognised crisis communication protocols. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with media relations, spokesperson training and content planning in their own organisation.
What delegates leave able to do
- Explain media relations to someone who does not do the work, measured against recognised crisis communication protocols
- Spot where spokesperson training is failing before it becomes a finding
- Put content planning on a footing they can defend to a reviewer
- Take ownership of press release writing rather than escalating it
What the course covers
- Investor communication
- Internal communication
- Media relations
- Spokesperson training
- Content planning
- Press release writing
- Social media strategy
Who should attend
- communications managers
- public relations practitioners
- internal communication specialists
- corporate affairs managers
- marketing managers
