Speech Writing Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether press release writing and communication auditing are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with crisis communication, spokesperson training and brand positioning in their own organisation.
What delegates leave able to do
- Take ownership of crisis communication rather than escalating it, measured against established corporate communication practice
- Review spokesperson training and say plainly whether it is working
- Make a decision about brand positioning without waiting for a specialist
- Put internal communication on a footing they can defend to a reviewer
What the course covers
- Press release writing
- Communication auditing
- Crisis communication
- Spokesperson training
- Brand positioning
- Internal communication
- Media relations
Who should attend
- public relations practitioners
- internal communication specialists
- corporate affairs managers
- stakeholder relations officers
- communications managers
