Advanced Report Writing
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into communication auditing, speech writing and the judgement calls that sit outside established corporate communication practice. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with crisis communication, stakeholder mapping and press release writing in their own organisation.
What delegates leave able to do
- Put crisis communication on a footing they can defend to a reviewer, measured against established corporate communication practice
- Take ownership of stakeholder mapping rather than escalating it
- Explain press release writing to someone who does not do the work
- Bring media relations into line with current good practice
What the course covers
- Communication auditing
- Speech writing
- Crisis communication
- Stakeholder mapping
- Press release writing
- Media relations
- Investor communication
Who should attend
- marketing managers
- public relations practitioners
- internal communication specialists
- communications managers
- corporate affairs managers
