Advanced Stakeholder Engagement
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into reputation measurement, internal communication and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with spokesperson training, interview technique and press release writing in their own organisation.
What delegates leave able to do
- Take ownership of spokesperson training rather than escalating it, measured against stakeholder mapping methodology
- Make a decision about interview technique without waiting for a specialist
- Explain press release writing to someone who does not do the work
- Bring message development into line with current good practice
What the course covers
- Reputation measurement
- Internal communication
- Spokesperson training
- Interview technique
- Press release writing
- Message development
- Communication auditing
Who should attend
- spokespeople and media contacts
- internal communication specialists
- executives who face media
- corporate affairs managers
- communications managers
