Artificial Intelligence in Stakeholder Engagement
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through communication auditing and content planning as they stand today and where they are heading. The shift is worth understanding because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with reputation measurement, spokesperson training and press release writing in their own organisation.
What delegates leave able to do
- Improve reputation measurement within their own organisation, measured against recognised crisis communication protocols
- Put spokesperson training on a footing they can defend to a reviewer
- Spot where press release writing is failing before it becomes a finding
- Review social media strategy and say plainly whether it is working
What the course covers
- Communication auditing
- Content planning
- Reputation measurement
- Spokesperson training
- Press release writing
- Social media strategy
- Internal communication
Who should attend
- spokespeople and media contacts
- executives who face media
- public relations practitioners
- marketing managers
