Event Communication for Non-Specialists
2 days|Delivered on request
Event Communication for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through interview technique and speech writing without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with message development, crisis communication and spokesperson training in their own organisation.
What delegates leave able to do
- Improve message development within their own organisation, measured against established corporate communication practice
- Review crisis communication and say plainly whether it is working
- Spot where spokesperson training is failing before it becomes a finding
- Put press release writing on a footing they can defend to a reviewer
What the course covers
- Interview technique
- Speech writing
- Message development
- Crisis communication
- Spokesperson training
- Press release writing
- Communication auditing
Who should attend
- stakeholder relations officers
- communications managers
- public relations practitioners
- corporate affairs managers
