Artificial Intelligence in Communication Measurement
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through communication auditing and content planning as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with message development, spokesperson training and campaign planning in their own organisation.
What delegates leave able to do
- Put message development on a footing they can defend to a reviewer, measured against established corporate communication practice
- Review spokesperson training and say plainly whether it is working
- Improve campaign planning within their own organisation
- Make a decision about issues management without waiting for a specialist
What the course covers
- Communication auditing
- Content planning
- Message development
- Spokesperson training
- Campaign planning
- Issues management
- Press release writing
Who should attend
- internal communication specialists
- communications managers
- executives who face media
- marketing managers
