Corporate Communication for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers message development and interview technique from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with press release writing, communication auditing and crisis communication in their own organisation.
What delegates leave able to do
- Put press release writing on a footing they can defend to a reviewer, measured against stakeholder mapping methodology
- Bring communication auditing into line with current good practice
- Spot where crisis communication is failing before it becomes a finding
- Review content planning and say plainly whether it is working
What the course covers
- Message development
- Interview technique
- Press release writing
- Communication auditing
- Crisis communication
- Content planning
- Spokesperson training
Who should attend
- stakeholder relations officers
- marketing managers
- internal communication specialists
- communications managers
- corporate affairs managers
