Digital Transformation in Community Relations
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through spokesperson training and content planning as they stand today and where they are heading. The shift is worth understanding because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with press release writing, crisis communication and message development in their own organisation.
What delegates leave able to do
- Spot where press release writing is failing before it becomes a finding, measured against recognised crisis communication protocols
- Explain crisis communication to someone who does not do the work
- Make a decision about message development without waiting for a specialist
- Put brand positioning on a footing they can defend to a reviewer
What the course covers
- Spokesperson training
- Content planning
- Press release writing
- Crisis communication
- Message development
- Brand positioning
- Issues management
Who should attend
- public relations practitioners
- stakeholder relations officers
- spokespeople and media contacts
- executives who face media
