Crisis Communication for Small and Medium Enterprises
3 days|Delivered on request
Crisis Communication for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including message development, issues management and the compliance obligations that come with it. The sector framing is necessary because internal communication failures surface later as engagement and retention problems, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with community engagement, content planning and press release writing in their own organisation.
What delegates leave able to do
- Make a decision about community engagement without waiting for a specialist, measured against recognised crisis communication protocols
- Improve content planning within their own organisation
- Bring press release writing into line with current good practice
- Explain internal communication to someone who does not do the work
What the course covers
- Message development
- Issues management
- Community engagement
- Content planning
- Press release writing
- Internal communication
- Spokesperson training
Who should attend
- public relations practitioners
- spokespeople and media contacts
- executives who face media
- communications managers
