Artificial Intelligence in Content Strategy
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through stakeholder mapping and press release writing as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with investor communication, internal communication and content planning in their own organisation.
What delegates leave able to do
- Bring investor communication into line with current good practice, measured against recognised crisis communication protocols
- Review internal communication and say plainly whether it is working
- Spot where content planning is failing before it becomes a finding
- Take ownership of interview technique rather than escalating it
What the course covers
- Stakeholder mapping
- Press release writing
- Investor communication
- Internal communication
- Content planning
- Interview technique
- Message development
Who should attend
- stakeholder relations officers
- spokespeople and media contacts
- corporate affairs managers
- internal communication specialists
