Reputation Management for Non-Specialists
2 days|Delivered on request
Reputation Management for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through investor communication and message development without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with social media strategy, stakeholder mapping and communication auditing in their own organisation.
What delegates leave able to do
- Improve social media strategy within their own organisation, measured against stakeholder mapping methodology
- Explain stakeholder mapping to someone who does not do the work
- Review communication auditing and say plainly whether it is working
- Spot where content planning is failing before it becomes a finding
What the course covers
- Investor communication
- Message development
- Social media strategy
- Stakeholder mapping
- Communication auditing
- Content planning
- Press release writing
Who should attend
- executives who face media
- stakeholder relations officers
- spokespeople and media contacts
- internal communication specialists
