Artificial Intelligence in Crisis Communication
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through issues management and content planning as they stand today and where they are heading. The shift is worth understanding because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with internal communication, spokesperson training and message development in their own organisation.
What delegates leave able to do
- Make a decision about internal communication without waiting for a specialist, measured against established corporate communication practice
- Take ownership of spokesperson training rather than escalating it
- Explain message development to someone who does not do the work
- Improve media relations within their own organisation
What the course covers
- Issues management
- Content planning
- Internal communication
- Spokesperson training
- Message development
- Media relations
- Crisis communication
Who should attend
- communications managers
- marketing managers
- executives who face media
- internal communication specialists
