Managing Investor Relations
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers message development and crisis communication from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with media relations, content planning and spokesperson training in their own organisation.
What delegates leave able to do
- Take ownership of media relations rather than escalating it, measured against stakeholder mapping methodology
- Bring content planning into line with current good practice
- Explain spokesperson training to someone who does not do the work
- Make a decision about brand positioning without waiting for a specialist
What the course covers
- Message development
- Crisis communication
- Media relations
- Content planning
- Spokesperson training
- Brand positioning
- Issues management
Who should attend
- stakeholder relations officers
- communications managers
- marketing managers
- internal communication specialists
- executives who face media
