Crisis Communication Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether campaign planning and interview technique are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with communication auditing, investor communication and message development in their own organisation.
What delegates leave able to do
- Make a decision about communication auditing without waiting for a specialist, measured against established corporate communication practice
- Spot where investor communication is failing before it becomes a finding
- Bring message development into line with current good practice
- Take ownership of press release writing rather than escalating it
What the course covers
- Campaign planning
- Interview technique
- Communication auditing
- Investor communication
- Message development
- Press release writing
- Brand positioning
Who should attend
- marketing managers
- corporate affairs managers
- public relations practitioners
- stakeholder relations officers
- internal communication specialists
