Fundamentals of Report Writing
2 days|Delivered on request
Fundamentals of Report Writing is built for delegates who need to be useful in this area quickly. It starts at first principles and works through press release writing and message development without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with interview technique, internal communication and spokesperson training in their own organisation.
What delegates leave able to do
- Improve interview technique within their own organisation, measured against established corporate communication practice
- Spot where internal communication is failing before it becomes a finding
- Make a decision about spokesperson training without waiting for a specialist
- Put investor communication on a footing they can defend to a reviewer
What the course covers
- Press release writing
- Message development
- Interview technique
- Internal communication
- Spokesperson training
- Investor communication
- Campaign planning
Who should attend
- marketing managers
- executives who face media
- internal communication specialists
- communications managers
