Artificial Intelligence in Issues Management
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through press release writing and brand positioning as they stand today and where they are heading. The shift is worth understanding because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with spokesperson training, content planning and media relations in their own organisation.
What delegates leave able to do
- Take ownership of spokesperson training rather than escalating it, measured against established corporate communication practice
- Make a decision about content planning without waiting for a specialist
- Spot where media relations is failing before it becomes a finding
- Improve communication auditing within their own organisation
What the course covers
- Press release writing
- Brand positioning
- Spokesperson training
- Content planning
- Media relations
- Communication auditing
- Social media strategy
Who should attend
- marketing managers
- communications managers
- stakeholder relations officers
- executives who face media
