Managing Crisis Communication
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers crisis communication and speech writing from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with social media strategy, content planning and press release writing in their own organisation.
What delegates leave able to do
- Explain social media strategy to someone who does not do the work, measured against recognised crisis communication protocols
- Spot where content planning is failing before it becomes a finding
- Put press release writing on a footing they can defend to a reviewer
- Make a decision about spokesperson training without waiting for a specialist
What the course covers
- Crisis communication
- Speech writing
- Social media strategy
- Content planning
- Press release writing
- Spokesperson training
- Media relations
Who should attend
- executives who face media
- spokespeople and media contacts
- corporate affairs managers
- stakeholder relations officers
- public relations practitioners
