Issues Management in the Public Sector
3 days|Delivered on request
Issues Management in the Public Sector takes the discipline and works it through the constraints of this operating context, including brand positioning, spokesperson training and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with investor communication, stakeholder mapping and press release writing in their own organisation.
What delegates leave able to do
- Put investor communication on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
- Review stakeholder mapping and say plainly whether it is working
- Explain press release writing to someone who does not do the work
- Bring communication auditing into line with current good practice
What the course covers
- Brand positioning
- Spokesperson training
- Investor communication
- Stakeholder mapping
- Press release writing
- Communication auditing
- Content planning
Who should attend
- marketing managers
- internal communication specialists
- executives who face media
- spokespeople and media contacts
