Event Communication Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether internal communication and reputation measurement are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with crisis communication, communication auditing and social media strategy in their own organisation.
What delegates leave able to do
- Make a decision about crisis communication without waiting for a specialist, measured against established corporate communication practice
- Spot where communication auditing is failing before it becomes a finding
- Review social media strategy and say plainly whether it is working
- Bring press release writing into line with current good practice
What the course covers
- Internal communication
- Reputation measurement
- Crisis communication
- Communication auditing
- Social media strategy
- Press release writing
- Content planning
Who should attend
- spokespeople and media contacts
- communications managers
- internal communication specialists
- public relations practitioners
- marketing managers
