Advanced Corporate Communication
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into media relations, spokesperson training and the judgement calls that sit outside established corporate communication practice. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with interview technique, speech writing and internal communication in their own organisation.
What delegates leave able to do
- Make a decision about interview technique without waiting for a specialist, measured against established corporate communication practice
- Explain speech writing to someone who does not do the work
- Review internal communication and say plainly whether it is working
- Bring community engagement into line with current good practice
What the course covers
- Media relations
- Spokesperson training
- Interview technique
- Speech writing
- Internal communication
- Community engagement
- Stakeholder mapping
Who should attend
- corporate affairs managers
- spokespeople and media contacts
- public relations practitioners
- executives who face media
- internal communication specialists
