Business Writing in the Public Sector
3 days|Delivered on request
Business Writing in the Public Sector takes the discipline and works it through the constraints of this operating context, including interview technique, internal communication and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with message development, spokesperson training and speech writing in their own organisation.
What delegates leave able to do
- Improve message development within their own organisation, measured against established corporate communication practice
- Spot where spokesperson training is failing before it becomes a finding
- Explain speech writing to someone who does not do the work
- Make a decision about stakeholder mapping without waiting for a specialist
What the course covers
- Interview technique
- Internal communication
- Message development
- Spokesperson training
- Speech writing
- Stakeholder mapping
- Crisis communication
Who should attend
- executives who face media
- corporate affairs managers
- internal communication specialists
- public relations practitioners
