Issues Management for Small and Medium Enterprises
3 days|Delivered on request
Issues Management for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including stakeholder mapping, crisis communication and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with social media strategy, spokesperson training and content planning in their own organisation.
What delegates leave able to do
- Spot where social media strategy is failing before it becomes a finding, measured against stakeholder mapping methodology
- Make a decision about spokesperson training without waiting for a specialist
- Take ownership of content planning rather than escalating it
- Improve campaign planning within their own organisation
What the course covers
- Stakeholder mapping
- Crisis communication
- Social media strategy
- Spokesperson training
- Content planning
- Campaign planning
- Press release writing
Who should attend
- corporate affairs managers
- internal communication specialists
- communications managers
- stakeholder relations officers
