Campaign Planning
3 days|Delivered on request
This Campaign Planning programme gives delegates a working command of reputation measurement and stakeholder mapping, grounded in established corporate communication practice. Organisations invest here because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with investor communication, campaign planning and spokesperson training in their own organisation.
What delegates leave able to do
- Make a decision about investor communication without waiting for a specialist, measured against established corporate communication practice
- Explain campaign planning to someone who does not do the work
- Improve spokesperson training within their own organisation
- Take ownership of media relations rather than escalating it
What the course covers
- Reputation measurement
- Stakeholder mapping
- Investor communication
- Campaign planning
- Spokesperson training
- Media relations
- Press release writing
Who should attend
- internal communication specialists
- executives who face media
- stakeholder relations officers
