Business Writing
3 days|Delivered on request
This Business Writing programme gives delegates a working command of stakeholder mapping and media relations, grounded in established corporate communication practice. Organisations invest here because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with speech writing, message development and social media strategy in their own organisation.
What delegates leave able to do
- Bring speech writing into line with current good practice, measured against established corporate communication practice
- Review message development and say plainly whether it is working
- Improve social media strategy within their own organisation
- Spot where investor communication is failing before it becomes a finding
What the course covers
- Stakeholder mapping
- Media relations
- Speech writing
- Message development
- Social media strategy
- Investor communication
- Spokesperson training
Who should attend
- internal communication specialists
- communications managers
- marketing managers
