Corporate Communication Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into stakeholder mapping, internal communication and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with message development, speech writing and spokesperson training in their own organisation.
What delegates leave able to do
- Review message development and say plainly whether it is working, measured against stakeholder mapping methodology
- Bring speech writing into line with current good practice
- Improve spokesperson training within their own organisation
- Take ownership of community engagement rather than escalating it
What the course covers
- Stakeholder mapping
- Internal communication
- Message development
- Speech writing
- Spokesperson training
- Community engagement
- Media relations
Who should attend
- corporate affairs managers
- internal communication specialists
- executives who face media
- public relations practitioners
- stakeholder relations officers
