Community Relations Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into investor communication, spokesperson training and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with media relations, press release writing and social media strategy in their own organisation.
What delegates leave able to do
- Put media relations on a footing they can defend to a reviewer, measured against stakeholder mapping methodology
- Spot where press release writing is failing before it becomes a finding
- Review social media strategy and say plainly whether it is working
- Bring stakeholder mapping into line with current good practice
What the course covers
- Investor communication
- Spokesperson training
- Media relations
- Press release writing
- Social media strategy
- Stakeholder mapping
- Crisis communication
Who should attend
- spokespeople and media contacts
- marketing managers
- executives who face media
- stakeholder relations officers
- corporate affairs managers
