Investor Relations for Small and Medium Enterprises
3 days|Delivered on request
Investor Relations for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including stakeholder mapping, message development and the compliance obligations that come with it. The sector framing is necessary because an organisation's reputation is now formed faster than its communications function can respond, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with speech writing, spokesperson training and issues management in their own organisation.
What delegates leave able to do
- Put speech writing on a footing they can defend to a reviewer, measured against established corporate communication practice
- Explain spokesperson training to someone who does not do the work
- Make a decision about issues management without waiting for a specialist
- Take ownership of communication auditing rather than escalating it
What the course covers
- Stakeholder mapping
- Message development
- Speech writing
- Spokesperson training
- Issues management
- Communication auditing
- Internal communication
Who should attend
- marketing managers
- public relations practitioners
- executives who face media
- stakeholder relations officers
