Public Affairs for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers message development and campaign planning from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with internal communication, speech writing and media relations in their own organisation.
What delegates leave able to do
- Spot where internal communication is failing before it becomes a finding, measured against recognised crisis communication protocols
- Take ownership of speech writing rather than escalating it
- Bring media relations into line with current good practice
- Make a decision about stakeholder mapping without waiting for a specialist
What the course covers
- Message development
- Campaign planning
- Internal communication
- Speech writing
- Media relations
- Stakeholder mapping
- Spokesperson training
Who should attend
- corporate affairs managers
- public relations practitioners
- stakeholder relations officers
- executives who face media
- spokespeople and media contacts
