Investor Relations Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether speech writing and internal communication are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with stakeholder mapping, interview technique and message development in their own organisation.
What delegates leave able to do
- Spot where stakeholder mapping is failing before it becomes a finding, measured against stakeholder mapping methodology
- Make a decision about interview technique without waiting for a specialist
- Improve message development within their own organisation
- Review crisis communication and say plainly whether it is working
What the course covers
- Speech writing
- Internal communication
- Stakeholder mapping
- Interview technique
- Message development
- Crisis communication
- Content planning
Who should attend
- marketing managers
- spokespeople and media contacts
- stakeholder relations officers
- internal communication specialists
- communications managers
