Business Writing Reporting and Analytics
3 days|Delivered on request
Business Writing Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through investor communication and interview technique and the reporting built on top of them. The reporting layer matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with content planning, social media strategy and brand positioning in their own organisation.
What delegates leave able to do
- Review content planning and say plainly whether it is working, measured against recognised crisis communication protocols
- Explain social media strategy to someone who does not do the work
- Improve brand positioning within their own organisation
- Spot where speech writing is failing before it becomes a finding
What the course covers
- Investor communication
- Interview technique
- Content planning
- Social media strategy
- Brand positioning
- Speech writing
- Campaign planning
Who should attend
- public relations practitioners
- marketing managers
- internal communication specialists
- corporate affairs managers
