Digital Transformation in Brand Communication
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through social media strategy and speech writing as they stand today and where they are heading. The shift is worth understanding because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with interview technique, issues management and investor communication in their own organisation.
What delegates leave able to do
- Improve interview technique within their own organisation, measured against stakeholder mapping methodology
- Review issues management and say plainly whether it is working
- Put investor communication on a footing they can defend to a reviewer
- Bring internal communication into line with current good practice
What the course covers
- Social media strategy
- Speech writing
- Interview technique
- Issues management
- Investor communication
- Internal communication
- Content planning
Who should attend
- spokespeople and media contacts
- stakeholder relations officers
- marketing managers
- internal communication specialists
