Campaign Planning Reporting and Analytics
3 days|Delivered on request
Campaign Planning Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through campaign planning and social media strategy and the reporting built on top of them. The reporting layer matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with stakeholder mapping, content planning and investor communication in their own organisation.
What delegates leave able to do
- Improve stakeholder mapping within their own organisation, measured against established corporate communication practice
- Spot where content planning is failing before it becomes a finding
- Take ownership of investor communication rather than escalating it
- Put media relations on a footing they can defend to a reviewer
What the course covers
- Campaign planning
- Social media strategy
- Stakeholder mapping
- Content planning
- Investor communication
- Media relations
- Speech writing
Who should attend
- marketing managers
- spokespeople and media contacts
- corporate affairs managers
- stakeholder relations officers
