Fundamentals of Spokesperson Skills
2 days|Delivered on request
Fundamentals of Spokesperson Skills is built for delegates who need to be useful in this area quickly. It starts at first principles and works through issues management and investor communication without assuming prior specialist training. The programme exists because an organisation's reputation is now formed faster than its communications function can respond, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with social media strategy, brand positioning and speech writing in their own organisation.
What delegates leave able to do
- Review social media strategy and say plainly whether it is working, measured against recognised crisis communication protocols
- Bring brand positioning into line with current good practice
- Explain speech writing to someone who does not do the work
- Take ownership of interview technique rather than escalating it
What the course covers
- Issues management
- Investor communication
- Social media strategy
- Brand positioning
- Speech writing
- Interview technique
- Stakeholder mapping
Who should attend
- internal communication specialists
- stakeholder relations officers
- spokespeople and media contacts
- executives who face media
