Managing Campaign Planning
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers investor communication and content planning from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with speech writing, internal communication and media relations in their own organisation.
What delegates leave able to do
- Bring speech writing into line with current good practice, measured against stakeholder mapping methodology
- Improve internal communication within their own organisation
- Take ownership of media relations rather than escalating it
- Put interview technique on a footing they can defend to a reviewer
What the course covers
- Investor communication
- Content planning
- Speech writing
- Internal communication
- Media relations
- Interview technique
- Brand positioning
Who should attend
- marketing managers
- corporate affairs managers
- stakeholder relations officers
- spokespeople and media contacts
- executives who face media
