Campaign Planning for Non-Specialists
2 days|Delivered on request
Campaign Planning for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through spokesperson training and media relations without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with message development, stakeholder mapping and campaign planning in their own organisation.
What delegates leave able to do
- Make a decision about message development without waiting for a specialist, measured against stakeholder mapping methodology
- Explain stakeholder mapping to someone who does not do the work
- Put campaign planning on a footing they can defend to a reviewer
- Improve content planning within their own organisation
What the course covers
- Spokesperson training
- Media relations
- Message development
- Stakeholder mapping
- Campaign planning
- Content planning
- Speech writing
Who should attend
- internal communication specialists
- spokespeople and media contacts
- communications managers
- public relations practitioners
