Leading Campaign Planning Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers spokesperson training and campaign planning from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with crisis communication, speech writing and content planning in their own organisation.
What delegates leave able to do
- Make a decision about crisis communication without waiting for a specialist, measured against stakeholder mapping methodology
- Explain speech writing to someone who does not do the work
- Review content planning and say plainly whether it is working
- Take ownership of media relations rather than escalating it
What the course covers
- Spokesperson training
- Campaign planning
- Crisis communication
- Speech writing
- Content planning
- Media relations
- Stakeholder mapping
Who should attend
- internal communication specialists
- marketing managers
- corporate affairs managers
- spokespeople and media contacts
- communications managers
