Managing Corporate Communication
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers brand positioning and media relations from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with social media strategy, internal communication and message development in their own organisation.
What delegates leave able to do
- Take ownership of social media strategy rather than escalating it, measured against recognised crisis communication protocols
- Put internal communication on a footing they can defend to a reviewer
- Improve message development within their own organisation
- Spot where interview technique is failing before it becomes a finding
What the course covers
- Brand positioning
- Media relations
- Social media strategy
- Internal communication
- Message development
- Interview technique
- Reputation measurement
Who should attend
- spokespeople and media contacts
- stakeholder relations officers
- public relations practitioners
- internal communication specialists
- marketing managers
