Managing Public Affairs
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers speech writing and press release writing from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with investor communication, spokesperson training and stakeholder mapping in their own organisation.
What delegates leave able to do
- Put investor communication on a footing they can defend to a reviewer, measured against stakeholder mapping methodology
- Bring spokesperson training into line with current good practice
- Make a decision about stakeholder mapping without waiting for a specialist
- Improve social media strategy within their own organisation
What the course covers
- Speech writing
- Press release writing
- Investor communication
- Spokesperson training
- Stakeholder mapping
- Social media strategy
- Content planning
Who should attend
- internal communication specialists
- executives who face media
- marketing managers
- stakeholder relations officers
- public relations practitioners
