Campaign Planning for Small and Medium Enterprises
3 days|Delivered on request
Campaign Planning for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including speech writing, message development and the compliance obligations that come with it. The sector framing is necessary because an organisation's reputation is now formed faster than its communications function can respond, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with social media strategy, campaign planning and content planning in their own organisation.
What delegates leave able to do
- Spot where social media strategy is failing before it becomes a finding, measured against recognised crisis communication protocols
- Take ownership of campaign planning rather than escalating it
- Make a decision about content planning without waiting for a specialist
- Improve investor communication within their own organisation
What the course covers
- Speech writing
- Message development
- Social media strategy
- Campaign planning
- Content planning
- Investor communication
- Stakeholder mapping
Who should attend
- public relations practitioners
- spokespeople and media contacts
- stakeholder relations officers
- corporate affairs managers
