Communication Measurement for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers message development and internal communication from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with media relations, investor communication and content planning in their own organisation.
What delegates leave able to do
- Explain media relations to someone who does not do the work, measured against recognised crisis communication protocols
- Make a decision about investor communication without waiting for a specialist
- Put content planning on a footing they can defend to a reviewer
- Review crisis communication and say plainly whether it is working
What the course covers
- Message development
- Internal communication
- Media relations
- Investor communication
- Content planning
- Crisis communication
- Social media strategy
Who should attend
- executives who face media
- spokespeople and media contacts
- public relations practitioners
- stakeholder relations officers
- marketing managers
