Crisis Communication in the Public Sector
3 days|Delivered on request
Crisis Communication in the Public Sector takes the discipline and works it through the constraints of this operating context, including social media strategy, spokesperson training and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with media relations, crisis communication and investor communication in their own organisation.
What delegates leave able to do
- Make a decision about media relations without waiting for a specialist, measured against established corporate communication practice
- Bring crisis communication into line with current good practice
- Improve investor communication within their own organisation
- Take ownership of reputation measurement rather than escalating it
What the course covers
- Social media strategy
- Spokesperson training
- Media relations
- Crisis communication
- Investor communication
- Reputation measurement
- Content planning
Who should attend
- public relations practitioners
- corporate affairs managers
- communications managers
- spokespeople and media contacts
