Communication Measurement: Tools and Techniques
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through social media strategy and investor communication on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: spokespeople are frequently appointed without ever having been trained, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with internal communication, brand positioning and crisis communication in their own organisation.
What delegates leave able to do
- Bring internal communication into line with current good practice, measured against stakeholder mapping methodology
- Take ownership of brand positioning rather than escalating it
- Spot where crisis communication is failing before it becomes a finding
- Review message development and say plainly whether it is working
What the course covers
- Social media strategy
- Investor communication
- Internal communication
- Brand positioning
- Crisis communication
- Message development
- Speech writing
Who should attend
- corporate affairs managers
- stakeholder relations officers
- marketing managers
