Social Media Strategy Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether crisis communication and content planning are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with media relations, message development and social media strategy in their own organisation.
What delegates leave able to do
- Put media relations on a footing they can defend to a reviewer, measured against stakeholder mapping methodology
- Improve message development within their own organisation
- Bring social media strategy into line with current good practice
- Take ownership of campaign planning rather than escalating it
What the course covers
- Crisis communication
- Content planning
- Media relations
- Message development
- Social media strategy
- Campaign planning
- Communication auditing
Who should attend
- spokespeople and media contacts
- executives who face media
- internal communication specialists
- marketing managers
- public relations practitioners
